Prafull Billore Aka MBA Chaiwala is probably the most famous and most prosperous chaiwala in India. He started a tea stall from 8000 rupees and today his turnover is 4 crore. Now a question arises here, How did MBA Chaiwala build his business empire from zero? What are his sources of income? How much does he earn from all his businesses? What business and marketing strategy does Prafull Billore use to become successful? The One Thing All How Does MBA Chaiwala Earns Money?
Business and Marketing Strategy
Customer Acquisition is the one strategy that is used by many companies. When Uber came to India, it was providing cabs at very cheap rates, and in fact, they were giving a lot of incentives to the drivers. And when they got a stronghold in the market, they suddenly increase the rates. Similarly, Jio first gave sim cards free of cost and after that, they start charging according to their plans.
And like this, Prafull billore used a lot of strategies to sell his tea. He use to give free cups of tea at the events of big colleges like Ahmedabad, and more for brand awareness. And In fact, he speaks in English to the people on the roadside to attract them.
Prafull Billore has organized too many events like Musical night, Ludo & Chess championship, and Book Exchange, And one of his events became very famous when he distributed tea to all singles on Valentine’s Day. So in this way, he acquired his initial customer and become the famous chaiwala in the city, Seeing that some college students made a documentary on him, and went viral.
Building a Goal-Oriented Community
So, If a normal Chaiwala became famous and people ask him “what is your future plan”, then what will he say “I will make good tea and expand this business”. But MBA Chaiwala’s plan was totally different and unique. He inspires the student to do something new through his story. He wanted today’s students to take the risk. This thing touched the heart of many people and people supported them.
If you need to build a community and you have a common goal, which of them you will support? A normal chaiwala who only sells his tea or MBA Chaiwala who inspires to do something new and tell to take risks and set up a business.
Most people will support MBA Chaiwala that is why MBA Chaiwala is so successful. And there is no doubt that Prafull Billore is a very good Public speaker, due to this he has touched the hearts of many people and this is also the very big reason behind his success.
How Does MBA Chaiwala Earns Money?
Leveraging People for Business Expansion
Prafull Billore started alone, but now he is not the only person who is handling all the business. He, his brother, and others have established 7 such businesses, due to which he is earning a crore in a month.
To expand his business, he adopts a franchise modal. So see, Prafull Billore did not work for 4-5 years only selling tea, actually, he had made a brand and this brand has a lot of value.
Suppose, If you have to open a tea shop, it will take you a lot of time to make your brand and there is a better and easy way that you can take the franchise of MBA chaiwala and open your shop.
To take MBA Chaiwala’s franchise, you will have to pay 25 lahks to MBA Chaiwala and in return, he will set up your shops according to his standard. And you have to give some percentage of the profit to MBA chaiwala; most of the profit is yours. By doing this, Not only his brand will spread in India but it is also a passive and recursive source of income.
Prafull Billore’s income doesn’t come from the franchises alone. He charges 50,000 rupees per night for serving tea at weddings as a celebrity.
MBA chaiwala has opened his own academy that tells people about entrepreneurship, he has a lot of workshops and courses which people can buy them.
4. Hush Venture
MBA Chaiwala also has his own digital marketing agency name HUSH VENTURES in which he helps in providing business consultancy, web app development, digital marketing, etc to small businesses according to their plans.
5. Influencer Marketing
Prafull Billore is also now become an Influencer. He has 1.4 million subscribers and 1 million followers on Instagram.
6. Motivational Talks
And through this branding, Schools, and Colleges invite Prafull Billore to give motivational speeches and talks for which he charges 50,000 to 1,00,000 rupees.
7. E-commerce Store
And very soon his own e-commerce store is coming in which he sells different flavors of tea bags and for this, he already started testing. You can check this on his website. and this will be based on B2B and B2C business modals.
In his recent interview, he revealed that dharma production is making a biopic movie on him and Sidharth Malhotra will play his role which can make him more famous, due to this his business will also grow exponentially in the future.
How Does MBA Chaiwala Earns Money?
Here are the 7 businesses run by MBA Chaiwala
- Hush Venture
- Influencer Marketing
- Motivational Talks
- E-commerce Store
We can learn from Prafull Billore how we can make any business big, Whether it’s a small thing like chai.
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