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How Does WhatsApp Make Money? WhatsApp’s Business Model

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How Does WhatsApp Make Money?
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WhatsApp is one of the most popular messaging and calling apps in the world. It’s a great way to stay connected with family, friends, and colleagues from anywhere in the world. However, the most remarkable thing about WhatsApp is that despite being a free messaging platform it generated 8.7 billion dollars in Revenue in 2021 But Now a question arises here, how does WhatsApp make money?

How WhatsApp Started

Jan comb and Brian Acton worked at Yahoo for almost a decade before starting WhatsApp in January 2009. Initially, the app was only a status-updating tool but after Apple introduced push notifications in June 2009 users began using the app for messaging each other leading WhatsApp to turn into a messaging service.

One of the key reasons for its growth was they were already used as a status app and the minute Apple made that change they were ready for the company’s focus on Simplicity and user, the experience was also very well thought out there wasn’t much to do in the app except for message your friends.


The app was designed to be easy and had minimal setup and making it very appealing to a wide range of users. They had a high Target addressable Market which allowed them to establish themselves as a leader in the messaging app market.

Acquisition of WhatsApp

WhatsApp was one of those companies the founders initially rejected Venture Capital because they did not want ads on the app but eventually accepted 8 million dollars from Sequoia capital in 2011. In 2013 Sequoia reinvested 50 million dollars in WhatsApp which had 200 million active users and a valuation of 1.5 billion dollars.

But without any ads how could they make money back then WhatsApp used what is called a free messaging app.

Basically, they offered a basic messaging service for free for a year and then charged a small subscription fee of $1 for continued use, this allowed the company to attract many users and monetize a portion of them which boasted 450 million active users per month worldwide was later acquired by Facebook in 2014 for an impressive 19 billion dollars this acquisition solidified Facebook’s dominant position in the communications market.

After the acquisition, Facebook introduced WhatsApp Business and some really strategic plans for WhatsApp’s revenue model (How Does WhatsApp Make Money?)

WhatsApp Business

How Does WhatsApp Make Money?

WhatsApp Business is a free-to-download app that is designed specifically for small business owners. It is an extension of the regular WhatsApp messaging app and allows businesses to communicate with customers through the WhatsApp platform.

The app provides a range of features that are tailored to the needs of small businesses, including the ability to set up a business profile, create quick replies, and use analytics tools to better understand customer interactions.

Here you will get Answer How does WhatsApp make money?


WhatsApp for Business API

WhatsApp Business API is a tool that allows businesses to integrate WhatsApp into their existing systems and automate their communication with customers. It allows businesses to send and receive messages, create and manage customer profiles, track message delivery and read receipts.

The WhatsApp Business API works by using a combination of webhooks and APIs. Webhooks are used to send real-time notifications of incoming messages to the business’s servers, while APIs are used to send and receive messages and manage customer profiles.

When a customer sends a message to a business’s WhatsApp number, the message is received by WhatsApp’s servers, which then send a webhook notification to the business’s servers. The business’s servers can then use an API to retrieve the message and respond to it.

Businesses can also use APIs to send messages to customers, such as automated greetings or notifications about order updates. Additionally, APIs can be used to create customer profiles, which can be used to personalize communication and track customer interactions.

To use the WhatsApp Business API, businesses need to have a WhatsApp Business Account and a WhatsApp Business API client. The business will also need to have a server that can handle the webhook notifications and use the APIs to communicate with the WhatsApp servers.

How WhatsApp Business App Works

WhatsApp Business is a powerful tool that can help small businesses connect with their customers in a more efficient and effective way. we’ll take a look at a case study of a small business that has successfully used WhatsApp Business to grow its business and improve its customer service.

Meet “Jane’s Bakery”, a small, family-owned bakery that specializes in homemade cakes and pastries. Jane, the owner, was looking for a way to connect with her customers more effectively and grow her business. She decided to take her business online with WhatsApp Business App.

One of the first things Jane did was set up a business profile on WhatsApp. She included her business hours, location, and website, as well as some pictures of her delicious cakes and pastries. This made it easy for customers to find her bakery and learn more about her products.


Next, Jane started using WhatsApp to communicate with her customers. She used the broadcast feature to send updates about new cakes and pastries, and she also used the quick reply feature to quickly answer common questions from customers. This helped her save time and streamline her customer service.

Jane also started using WhatsApp’s analytics tools to better understand her customer interactions. She was able to see which cakes and pastries were the most popular, and which days of the week were the busiest. This helped her make more informed decisions about her business.

And here, Jane was able to grow her business and improve her customer service. She was able to connect with her customers more effectively, and she was able to make more informed decisions about her business.

WhatsApp Pay

How Does WhatsApp Make Money?

WhatsApp Pay is a feature that allows WhatsApp users to make payments to businesses and other users directly through the WhatsApp app. The feature uses UPI which is an Indian government-backed platform that enables instant and secure money transfers between bank accounts.

WhatsApp Pay is currently available in India and Brazil, with plans to expand to other countries in the future. The feature is designed to make it easy for users to make payments quickly and securely, without having to leave the WhatsApp app. It also allows businesses to accept payments directly through WhatsApp, making the payment process more convenient for customers.

Whatsapp ads

WhatsApp generates Revenue through click Whatsapp ads, these ads are not displayed on WhatsApp but on Facebook and encourage users to initiate conversations with businesses via WhatsApp.

While it’s not entirely fair to attribute the revenue from these ads to Whatsapp itself since they’re not displayed within the app it’s clear that Facebook is using WhatsApp to help boost its Revenue meta and WhatsApp has hundreds of millions of users there’s a proven adage in the startup world if you have a lot of engaged users you can always find a way to make money off of them.

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